Vegan Earth Day

Each year on April 22nd, millions of people across North America celebrate Earth Day in their communities, learning about the devastation caused by fossil fuel production, large industry, and energy consumption. What’s almost always left out of the discussions, however, is animal agriculture – an industry that the United Nations calls “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global.”

Farm Animal Rights Movement (FARM) will once again be mobilizing activists for Vegan Earth Day, where hundreds of activists will attend Earth Day festivals and spread the message that a true sustainable path means ending animal agriculture and switching to a vegan diet. Download our list of Earth Day events taking place in the United States, decide how you want to get active, and then register your event with us.

Event Ideas

Leafleting is the recommended event for Vegan Earth Day because it will get the message out to the largest amount of people, most of whom will already be receptive to the information. All you need to do is order our free Handout Pack, attend a large Earth Day event, and offer the leaflets to anyone who walks past, asking “Brochure about greening your diet?” or “Information about animal agriculture?”.

Quick tips:

    • First impressions matter: Be friendly and positive (even if people decline the literature) and dress for your audience.
    • Make it easy to take literature by coming to passerby (instead of waiting for them to come to you) and handing the leaflet directly to them.
    • If you are leafleting on public property (like sidewalks), you do not have to leave (just don’t block the sidewalk or doorway).
    • The use of a display board or T-shirt with a message provides additional information (especially to those who don’t stop for a leaflet).

More leafleting tips are available HERE. If you’re short on time, simply drop off your handouts at various locations throughout your community. Locations can include libraries, universities, health food stores, or anywhere else you see fit.